Forest Innovation by Research and Education, or FIBRE, is making its debut on Canada's forestry research scene in a bold attempt to transcend the sector through transformation. Its arrival is welcome. With a portfolio of four solid research partners and seven research and development (R&D) networks, FIBRE boasts a structure that offers not only knowledge-sharing opportunities, but the occasion to learn from best practices by drawing on the strengths of its partners. There is power in numbers, and the synergies that are expected to develop via FIBRE will ensure all members of the initiative are plugged into the critical components of the Canadian forestry sector.