Home Industry People Interviews Isabel Rocher - Times Raconteur Q&A

Isabel Rocher - Times Raconteur Q&A

Last month, Isabel Rocher, Head of E-commerce Solutions at DS Smith spoke to The Times about the future of the packaging industry and specifically the future of e-commerce. Here's what she outlined:

1. What are the priorities today for e-commerce packaging development?

In some ways e-retailers have the same priorities as traditional retailers: 1) protection 2) brand 3) sustainability. But 'how' these priorities are addressed can be very different.

In traditional retail the packaging is about enticing the customer to buy the product on shelf – in e-commerce it is about having an 'unboxing' experience at home to maximise the first time the consumer physically interacts with the product and brand.

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Source: DS Smith

 
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