Upcoming webinar: Consumer Engagement with Forest Sustainability

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Breaking research from FSC and global insights and advisory consultancy, GlobeScan reveals that escalating forest concern is reshaping consumer’s shopping behaviour.

March 3, 2022 - 1pm EST / 10am PST
Register here


Breaking research from FSC and global insights and advisory consultancy, GlobeScan reveals that escalating forest concern is reshaping consumer’s shopping behaviour. Their top concern is impact of deforestation on climate change and biodiversity loss. How are brands and retailers adapting to this reality?

Drawing from an in-depth study across the US and Canada, join this webinar to:

  • Discover the latest consumer behaviours and attitudes towards forestry issues
  • Understand how sustainability influences consumer purchase decisions worldwide
  • Hear practical examples from successful brands, how FSC can be leveraged to demonstrate a meaningful commitment to the world’s forests

The webinar will include a range of thought leaders, including:

  • Elena Bliemel, HP, Inc.
  • David Williams, Williams-Sonoma, Inc.
  • Jason Walters, GlobeScan
  • Chris McLaren, Forest Stewardship Council US

Designed for sustainability, marketing and communications professionals this webinar will help anyone who is exploring how their brands can leverage the latest consumer insight.

Register for the webinar today!


Source: FSC