A few days after posting about the growth of tissue private labels in the North American market, at the expense of the branded ones, First Quality announces its commitment to install two new Thru-Air-Dried (TAD) paper machines.
First Quality began its long-standing retail partnerships in 1993.
TAD machines consume less fiber and more energy to produce tissue, on a tonnage basis. While it might appear more expensive to produce, this is not the case when you measure the number of cases produced. TAD is highly competitive based on that measure.
In addition to cost competitiveness, TAD offers a superior product with better prices for the producer. However, only North American consumers have true access to the product, considering the production percentage below.
