The American Forest & Paper Association (AF&PA) has recognized Clearwater Paper with the 2024 Leadership in Sustainability — Circular Value Chain Award for its commitment to advancing sustainable practices within the forest products manufacturing sector.
The award highlights Clearwater Paper's transformative work on SBS (Solid Bleached Sulfate) sustainability through its innovative Future as Fiber Initiative.
Clearwater Paper: Optimizing SBS for the Circular Economy
Arsen Kitch, President and CEOArsen Kitch, President and CEO of Clearwater Paper, expressed pride in the recognition, attributing the achievement to the dedication of the company’s team. “This prestigious recognition is a testament to the hard work of our innovative product management leadership and resilient mill employees,” said Kitch.
The Future as Fiber Initiative has introduced products such as Nuvo® and Remagine®, which incorporate up to 35% recycled fiber without compromising performance. According to Billy Taylor, Senior Product Manager, the initiative underscores Clearwater's efforts to "take care of the environment and support the next generation."
Barak Bright, Product Development ManagerBarak Bright, Product Development Manager, noted a significant shift in consumer behavior, with younger generations prioritizing sustainability in purchasing decisions. “They aren’t just buying based on cost but on values aligned with sustainability,” Bright commented.
Clearwater Paper’s achievements demonstrate the potential for innovation in paperboard production, despite the challenges of transforming such a traditional industry. The company credits team enthusiasm and collaboration as key drivers of success. "Innovation in the world of paperboard is like moving a battleship," said Taylor, emphasizing the need for coordinated efforts.
Billy Taylor, Senior Product ManagerThis recognition positions Clearwater Paper as a leader in the evolving landscape of sustainable packaging, answering increasing customer demands for eco-friendly products while advancing the circular economy in the forest products industry.
Clearwater Paper Corporation is a leading manufacturer of consumer tissue products, bleached paperboard, and pulp-based products. Established in 2008 and headquartered in Spokane, Washington, the company serves a wide range of customers across North America. It is well-known for its high-quality private-label tissue products and paperboard used in packaging.
