Dispelling the myths around the print and paper industry – Two Sides release new Myths & Facts booklet

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Two Sides are pleased to announce the release of their tenth edition of the hugely popular Myths & Facts booklet.

The A5 booklet has had a redesign and is filled with up to dates facts and figures regarding the print and paper industry.

The Myths & Facts booklet has always been a popular resource for Two Sides members helping to dispel the common misconceptions surrounding the industry making it a great tool for promoting the great environmental story print and paper has to tell.

The topics covered within the booklet include the facts behind forestry, recycling, emissions as well as consumer choice around printed communications.

The myths covered include:

Each myth is answered with a series of facts and quotes set out in a clear and helpful way to educate and inform.

Some key facts taken from the booklet include:

  • Europe is a world leader in paper recycling – 72.3% of paper is recycled.
  • 42% of the EU-28 is covered by wooded areas making it one of the most forest-rich regions in the world.
  • Between 2005 and 2015, European forests grew by 44,000 Square Kilometres – that’s an area bigger than Switzerland and amounts to over 1,500 football pitches every day!
  • 72% of consumers surveyed worldwide  prefer to read the printed version of books.

Members of Two Sides can benefit from branding the booklet with their own logos. By adding your company’s logo to the front cover, and corporate images and text to the inside cover, these personalised booklets can be a valuable tool to share with customers, staff and stakeholders.

To find out more about  personalising the booklet or becoming a Two Sides member This email address is being protected from spambots. You need JavaScript enabled to view it..

You can download the full Two Sides Myths and Facts booklet below:

 


Source: Two Sides

 

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