Kimberly-Clark cuts marketing spend to offset rising costs

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The FMCG giant promises to be “disciplined” with spending, as it looks to counter “significant” cost pressures and invest in digital in the pursuit of long-term growth.

Kimberly-Clark, the FMCG giant behind brands including Andrex, Huggies and Kleenex, has seen gross profit fall 7% to $1.5bn (£1.1bn) over the third quarter of the year, as significant inflation and ongoing supply chain disruption drive up business costs.

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Source: Marketing Week

 

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