Mailers: It Pays to Test Paper Stock

Industry News
Typography

Whenever our team meets with a client to review results and current best practices for mailing, we inevitably hear the same question: how can we lower our printing and postage costs?

It is a pain point to write that check to the printer, plus, the USPS requires postage payment upfront – there is no getting around that!

Recently, we met with a client who was adamant that his customers expected to receive their catalog on heavy stock, high gloss paper, and anything less would result in a decline in response. The client’s printing and postage costs were significantly higher than other mailers in that vertical.

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Source: CohereOne

 

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