Stora Enso Accelerates Strategic Refocus on Packaging

Hans Sohlström, Stora Enso’s President and CEO

Hans Sohlström, Stora Enso’s President and CEO

Industry News

Stora Enso is stepping up its strategic transformation as it sharpens its focus on renewable materials and fibre-based packaging, while reshaping its portfolio to support long-term value creation.

A key milestone is the planned separation of the company’s Swedish forest assets business into a new, independently listed entity. Expected to be completed in the first half of 2027, the move aims to create two companies with distinct strategic profiles: a packaging-focused renewable materials group and Europe’s largest listed pure-play forest company.

In parallel, Stora Enso has launched a strategic review of its Central European sawmills and building solutions operations. Several scenarios are being assessed, including a potential divestment, as part of the group’s active portfolio management and tighter strategic focus.

Packaging growth remains anchored in the Oulu site in Finland, where the ramp-up of a new consumer board production line continues. While still impacting short-term profitability, production volumes are gradually increasing, with full capacity expected in 2027. The acquisition of Junnikkala Oy further strengthens the wood supply chain supporting the site.

From 2026, Stora Enso will also introduce a new reporting structure, consolidating packaging activities into Consumer Packaging and Integrated Packaging, alongside Biomaterials and Other, to reflect a more business-focused operating model.

Alongside these structural changes, sustainability remains a core differentiator. Stora Enso has again been included on CDP’s Climate Change ‘A List’ and continues to advance its biodiversity agenda through a partnership with the IUCN.

Through portfolio reshaping, targeted packaging investments, and organizational simplification, Stora Enso is positioning itself for a more focused, packaging-led future amid ongoing market uncertainty.

Stora Enso is a global provider of renewable materials, with a strong focus on fibre-based packaging solutions. The company aims to replace non-renewable materials with renewable alternatives, supporting the transition to a circular bioeconomy. Stora Enso employs around 19,000 people, and its sales in 2025 amounted to EUR 9.3 billion. The company’s shares are listed on Nasdaq Helsinki and Nasdaq Stockholm.

Source: Stora Enso