The future of packaging will be defined by sustainability.
According to UPM, a leading provider of renewable materials, three key trends will shape the industry:
1. Tailored Minimalism: Say goodbye to excessive packaging. Consumers, environmental groups, and lawmakers are demanding less waste. In Europe, campaigns are encouraging customers to report unnecessary packaging, putting pressure on brands to minimize their environmental footprint.
The food industry is leading the charge. For example, frozen bakery products, traditionally packaged in cardboard boxes with plastic liners, are now using barrier papers that meet food safety standards while eliminating the need for plastic.
2. The Return of Reusability: Recyclability is no longer enough. New EU regulations mandate that all packaging be recyclable, with a strong push for reusable solutions, particularly in the B2C sector.
While single-use packaging has dominated for decades, reusable options like glass bottles and wooden containers are making a comeback. This shift will require standardization, potentially leading to identical packaging across product categories. Labels will play a crucial role in differentiating products on store shelves.
3. Beyond Fossil Fuels: Driven by climate goals and regulations, the industry is moving away from fossil-based materials. Bio-attributed plastics and barrier papers are emerging as viable alternatives.
UPM offers "drop-in" solutions, meaning bio-attributed plastics can be easily integrated into existing production processes without requiring significant changes to machinery or the final product. Importantly, these materials can be recycled in existing streams, making the transition seamless for consumers.
These trends reflect a growing commitment to sustainability and a recognition that packaging can and should play a crucial role in environmental protection.