Victory Packaging Rebrands as Smurfit Westrock Packaging Solutions

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Victory Packaging, a company with over five decades of experience in packaging and related services across North America, has officially rebranded as Smurfit Westrock Packaging Solutions.

This transition reflects its evolution from a distributor to a comprehensive provider of packaging solutions.

Originally an independent company, Victory Packaging later became the integrated distribution arm of two leading packaging firms. Over time, it expanded its capabilities to include engineering, supply chain management, kitting and assembly, automation, digital services, and logistics solutions. These advancements aim to help customers lower costs, enhance sustainability, mitigate risks, and drive growth.

“Our new brand reflects our service-driven approach to solving business challenges, delivering value to our customers, and signals our ability to tap into extensive capabilities and resources as part of one of the world’s largest paper and packaging companies,” said Scott MacDonald, president of Smurfit Westrock Packaging Solutions.

This rebranding follows the 2024 merger of Smurfit Kappa and WestRock, which established Smurfit Westrock as a global leader in sustainable paper and packaging. The combined entity operates in 40 countries, with over 500 packaging converting facilities, 62 paper mills, and a workforce exceeding 100,000 employees worldwide.

Laurent Sellier, CEO of Smurfit Westrock North America, stated, “Smurfit Westrock Packaging Solutions aligns its name and identity with the global brand, better defining its affiliation and positioning the business for continued success as part of the Smurfit Westrock family.”

Despite the new branding, the company will maintain its commitment to customer service. Its teams will continue to deliver packaging solutions from more than 60 solution centers across the United States and Mexico, leveraging a suite of differentiated products and services.

For more information, visit www.swpackagingsolutions.com.