AFRY: Decarbonization as a Strategic Imperative for the Tissue Industry

At the 2024 Tissue Planet – Future Insights event, Eduardo de Almeida, Principal at AFRY Management Consulting, emphasized the importance of sustainability and adaptability for companies.

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The tissue industry is facing mounting pressure to embrace decarbonization, driven by technological advancements, evolving market forces, and new regulations.

At the 2024 Tissue Planet – Future Insights event, Eduardo De Almeida of AFRY Management Consulting highlighted that sustainability is no longer just about environmental responsibility but is now essential to global business strategy.

As the tissue market, especially in Asia-Pacific, continues to grow, sustainable practices have become increasingly urgent. Companies are focusing on achieving net-zero emissions by 2050, a goal set by the EU, but the path is complex, involving challenges such as the lack of standardized metrics and the difficulty of calculating emissions across various scopes. Collaborative solutions, including electrification and green fuels like hydrogen, are key, while local conditions and regulations require flexibility in decarbonization strategies. Ultimately, the industry’s efforts will contribute to both climate change mitigation and responsible production.

Watch Eduardo De Almeida from AFRY Management Consulting in the video below as he shares key insights into the evolving role of sustainability and decarbonization in the tissue industry, presented at the 2024 Tissue Planet event.