Black Friday Sustainability: Three ways to help e-commerce go green

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The US shopping phenomenon is now part of the British retail calendar with millions of packages delivered over the promotional period. So how can we make sure our recycling systems don’t suffer this Black Friday?

Since 2010, Black Friday and Cyber Monday, have led to a sharp spike in purchases made both online and instore over the last weekend in November, with this year’s event taking place on Friday 29 November.

194 million visits were made to UK retail websites on Black Friday 20181 and according to Amazon, last year’s Cyber Monday saw record-breaking sales, with online traffic for Black Friday soaring 46% year on year2.

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Source: DS Smith

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