Today’s consumers are eco-conscious in their expectations of brands. The long-used manufacturing model of producing, using, and discarding packaging and products is now unacceptable.
In fact, the majority of Millennials (71%) and Gen Zs (67%) say addressing climate change should be a top issue, however, 60% of Millennials and Gen Zs worry that businesses’ commitment to protecting the environment will be less of a priority.
Source: Innovation & Tech Today
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