Green Bay Packaging Attains Green Master Status for 12th Consecutive Year

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Green Bay, WI (December 2021) – The Wisconsin Sustainable Business Council has named Green Bay Packaging a Green Master within its Green Masters Program. Recognizing sustainable actions by businesses from across the state of Wisconsin, the Green Masters program works to identify businesses that have taken at least one action within each of the nine pillars of sustainability.  

Participants in the program receive recognition for their sustainability accomplishments and develop ideas for future sustainability actions.

In 2021, Green Bay Packaging began operation of a new $500 million state-of-the-art paper mill with first-in-industry energy-saving technologies that reduce greenhouse gas emissions per ton paper production and zero direct discharge of water to the Fox River. The project is the first of its size in Wisconsin to reclaim treated water from an adjoining sewerage district.

“This world-class mill design provides ‘sustainable product innovation’ on a holistic scale by doubling the facility’s capacity for paper recycling, reclaiming and recycling water in a circular system to reduce impacts to local water sources, utilizing energy efficiencies to reduce greenhouse gases, implementing process efficiencies that reduce waste generation, and using mixed paper material input for an increased circular fiber economy that diverts more office paper from landfills,” says Corporate Environment and Sustainability Director, Lisa Bauer-Lotto.

Green Bay Packaging strives for achievements and continuous improvement in sustainability programs to advance sustainability stewardship within our operations and value chain.  Since inception and as a pilot company of the Green Masters Program, Green Bay Packaging has implemented systems in core sustainability areas to accomplish awareness, key performance indicator transparency, and improvements across our company.

The Green Masters Program is an objective, points-based recognition, assessment, and certification program that enables Wisconsin businesses of all sizes and from any sector to join a group of like-minded companies working towards sustainability. The program has established three levels of participation:  “Green Apprentice,” “Green Professional,” and “Green Master.” Green Bay Packaging joined the program as a Green Master in 2010. Each year at the Wisconsin Sustainable Business Council Conference, the current top 20 percent of companies that applied during the calendar year are identified and recognized as the Green Masters level companies.

Green Bay Packaging was recognized by the Wisconsin Sustainable Business Council for the twelfth consecutive year in 2021. This award emphasizes our dedication to sustainability initiatives and achievements throughout our operations while pursuing business excellence.

“The Green Masters Program is a tool for businesses to assess and grow their sustainability programs, to benchmark against their industry and to receive a third part certification recognizing their achievements in sustainability,” says WSBC’s managing director, Jessy Servi Ortiz.

Established in 1933, Green Bay Packaging Inc. is a family-owned, vertically integrated manufacturing company consisting of corrugated container plants, a folding carton facility, recycled and virgin linerboard mills, pressure-sensitive label roll stock plants, timberlands, a paper slitting operation, specialty converting operations, and a sawmill facility. Headquartered in Green Bay, WI., Green Bay Packaging is dedicated to the innovative development of its products and forestry resources, with a focus on safety, sustainability, quality, and continuous improvement throughout all 37 facilities in 14 states. For more information about Green Bay Packaging Inc., visit

The Wisconsin Sustainable Business Council’s (WSBC) mission is to advance sustainable principles and practices forward through the power of business. We support businesses and sustainability professionals through an array of programming, education, resources and tools and are a catalyst for businesses looking to integrate sustainability into the fabric of their organization and be a force for good. We are a network of businesses integrating sustainability into business operations at a time when the business case for sustainability (defined in terms of people, planet and profit) has never been stronger. Find us on the web at

Source: Green Bay Packaging