Sustana is highlighting the role of paper purchasing in supporting recycling, arguing that collecting used paper needs to be matched by demand for products made from recovered fibers.
In a communication aimed at paper buyers, the company encourages publishers, printers and brands to consider recycled content when specifying paper. Its message connects collection with the purchasing decisions that give recovered fibers an outlet in new products.
Collection provides a supply of recovered paper. Returning that material to manufacturing also requires sorting and processing capacity, as well as customers for the resulting products. Printing and publishing offer several outlets for recycled-content grades.
Connecting purchasing with fiber reuse
Sustana identifies books, magazines, brochures, direct mail and business documents among the applications for recycled-content paper. The company presents these purchases as a way for organizations to connect procurement decisions with their recycling and sustainability objectives.
For buyers, the practical task is to identify grades that meet both recycled-content objectives and the requirements of the intended application. Paper selection remains tied to the printing process and the finished product’s specifications.
The company’s message places procurement alongside collection and processing in the recycling cycle. For publishers, printers and brands, specifying recycled-content paper provides a means of supporting demand for the fibers those systems recover.
Sustana is a North American producer of recycled fiber and paper, with operations spanning material recovery, recycled-fiber production and paper manufacturing. The company supplies materials for applications including printing, publishing, packaging and tissue.
