Cascades has appointed François David Vice President, Communications, Public Affairs and Sustainable Development. Formerly Vice President, Commercial – Tissue Papers, he joins the executive team with a mandate to enhance the company's profile and support the implementation of its new Sustainable Development Plan.
David has been with Cascades for more than six years. A graduate of the Université de Sherbrooke with a Bachelor of Business Administration, majoring in Marketing, he has built a career spanning five industries, developing expertise in marketing, sales, innovation, brand management and communications.
The appointment aligns with the rollout of what Cascades describes as its most ambitious Sustainable Development Plan to date. Recognized for his ability to mobilize teams, build lasting relationships and provide strategic leadership, David will play a key role in advancing the company's communications, public affairs and stakeholder engagement.
"François is a unifying leader who knows how to build high-performing, engaged teams. His people-centered approach, his ability to develop lasting relationships built on trust and his strategic vision will be significant assets as we continue our transformation," said Hugues Simon, President and Chief Executive Officer of Cascades.
Founded in 1964, Cascades provides sustainable packaging, hygiene and recovery solutions. The company employs nearly 9,000 people across approximately 60 operating facilities in North America and continues to invest in recycling, innovation and the development of solutions that support a more circular economy.
