Cascades Tissue has appointed Frédérick Beaudry as Vice-President, Sales, Consumer Products and Away-from-Home, and Mélanie Carey as Senior Director, Marketing.
In his expanded role, Beaudry will lead Cascades Tissue’s North American sales team. He will work closely with Carey, who will oversee the marketing function.
The appointments aim to bring the company’s sales and marketing activities closer together under a shared North American approach. Cascades intends to strengthen customer relationships, support growth across its product categories and develop value-added solutions.
Beaudry said he would continue to focus on building strong relationships, collaborating with customers and engaging teams around a common vision. He also thanked Jérôme Porlier, Executive Vice-President, Tissue, and François David for their trust and support.
For Carey, the appointment marks a return to the sector where she began her career at Cascades. Her priorities will include developing engaged marketing teams, working with customers on more sustainable product solutions and strengthening relationships with business partners.
Cascades provides sustainable packaging, hygiene and recovery solutions. The company employs approximately 8,900 people across a network of 60 facilities in North America. Its Tissue business serves the consumer and away-from-home markets.
