Cascades Tissue Group Q&A: Thierry Trudel

Thierry Trudel

  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Title: Vice President, Marketing and Innovation, Cascades

Years working for Cascades:6 years

Office:Candiac, Quebec, Canada

What does it mean to be the VP of Innovation and Marketing at Cascades? As the VP of Innovation and Marketing at Cascades I have the privilege of working with a group of bright and passionate people who are focused on meeting the needs of our customers and providing an unmatched customer experience.

Within the industry there's a heightened awareness around the need for hygienic solutions. What is Cascades doing to meet those needs? As we enter 2019, Cascades PRO™ is celebrating the launch of the New Era of Clean™, a new and innovative approach to delivering better hygiene. We are introducing a brand new family of dispensing systems where every element of this collection has been developed with our customers in mind. We benchmarked 57 competitors globally and used science and psychology to ensure that we delivered a superior hygiene experience. The solution includes a service component with on-site audits, direct shipping, installation and customer satisfaction surveys. Paper was not forgotten, with full ranges of environmentally friendly towels and tissues from our economic Cascades PRO Select® line, our green Cascades PRO Perform® line and our higher end Cascades PRO Signature® line, we have it all!

Technology has gradually revolutionized the way managers in the cleaning industry stay connected to their employees and clients. How is Cascades addressing this surge in technology? Technology is, and has always been, a large part of our innovative solutions. For example, our new line of Cascades PRO Tandem® dispensers includes more than 15 patents pending. The web, social media and digital communications allow us to stay in touch with our customers while the implementation of our ERP has helped us to better serve them. We communicate with our customers every single day and have invested heavily into Artificial Intelligence and new Simulation tools to meet and address their ever evolving needs. We at Cascades believe in purposeful innovation and will use technology in our solutions only if it will help us to deliver on our customers' needs in a meaningful way.

How has Cascades handled the intensifying demand for environmentally preferable options and recyclable napkins and facial tissue products? Environmentally friendly solutions have been part of Cascades DNA for more than 50 years, in our operations, in our products, and in our innovations. We have full ranges of sustainable paper under Cascades PRO Select, Cascades PRO Perform, Cascades PRO Signature. Several products meet the requirements of UL/Ecologo, Green-Seal, Green-e and FSC certifications.

One of the top trends at ISSA this year was the need for products that improve efficiency and boost productivity. How is Cascades addressing that trend? The new Cascades PRO Tandem collection was built with productivity and efficiency in mind. Here are 3 of the main features:

  • entire collection is 99.9% jam-free,
  • all dispensers have Quick-Load technology,
  • all dispensers also have the Quick-Check windows to verify the paper levels.

All elements of this new collection offer a feel good experience to staff and guests.

Your inspiration comes from? My inspiration comes from three main areas:

  • Understanding customer challenges and determining how we can find ways to help them succeed;
  • Bringing to life complete and superior solutions that will please our customers beyond anything they could ever imagine;
  • Seeing in our everyday life, how Cascades PRO and its solutions deliver on our feel good promise to all of our customers.

Where do you see Cascades PRO heading in 2019? We, along with our customers, are entering into the New Era of Clean, an era of innovative solutions that raises the bar on hygiene, making it a feel good experience for everyone. Customer feedback has been extremely positive. The design of our new Cascades PRO Tandem dispensers integrates innovative features and offers a better customer experience, surpassing all expectations. As we look toward 2019, we are preparing our biggest breakthrough customer centric innovations under the New Era of Clean umbrella. Stay tuned for more from Cascades PRO in 2019.

Source: Cascades PRO