The PepsiCo veteran joined the paper products company just months before panic-buying made toilet paper the first supply-chain casualty.
Putting snot, blood, and other bodily fluids on full display in an ad campaign for Kruger Products — the Canadian company behind Cashmere, Scotties, and Sponge Towels — was undoubtedly a risky move for chief marketing officer Susan Irving. The “Unapologetically Human” campaign fixated on vignettes of people caught short — an ode to human messiness.
Source: Toronto Star
Legal Notice: Paper Advance is not responsible for the accuracy or availability of content on external websites.