DS Smith Hellas has partnered with Greek clothing manufacturer Minerva S.A. to launch DS Smith Tape Back, a new fibre-based e-commerce packaging solution designed for easier and more sustainable returns.
Developed for Minerva’s premium product lines—including lingerie, underwear, pajamas, swimwear, and accessories—the smart packaging combines two integrated adhesive strips for shipping and returns, eliminating the need for additional materials. This innovation enhances consumer convenience, reduces waste, and reflects both companies’ commitment to sustainability.
“We are proud to launch the innovative DS Smith Tape Back packaging in Greece for the first time. Our partnership with Minerva reflects the power of shared values in sustainability and customer experience,” said Giorgos Filippoglou, Managing Director of the Greek Cluster, Packaging Division at DS Smith.
The solution aligns with growing consumer expectations for recyclable packaging and with EU regulations such as the Packaging and Packaging Waste Regulation (PPWR), which sets ambitious 2030 targets. By enabling easy resealing and safe transport, DS Smith Tape Back supports Minerva’s operational needs while reinforcing its sustainability strategy.
Minerva CEO Ιωάννης Φιλίππου noted: “DS Smith Tape Back enhances the delivery and return experience for our customers while helping us reduce our environmental footprint. It’s a solution that aligns with both our operational needs and our values as a modern, responsible brand.”
DS Smith, an International Paper company, is a leading global provider of sustainable fibre-based packaging, supported by recycling and papermaking operations. The company serves customers in sectors including e-commerce, food and beverage, fast-moving consumer goods, and industrials.
