Unique retail package delivers environmental and merchandising benefits
“This new mono-material package is further evidence of our commitment to developing more sustainable options for our customers and consumers alike,” said Jim Lassiter, Sonoco segment vice president, Global Plastics. “This technology enables us to produce a paper-based option that many shoppers and brands are looking for, without sacrificing merchandising benefits.”
The EnviroSense PaperBlister features a wide range of attributes designed with the environment in mind. It is a plastic-free package that is recyclable in the paper stream and is also available with SFI™ Certification when requested. Because it uses water-based sealing technology, there are no VOC’s connected with the package. In terms of its overall environmental footprint as it relates to transportation and materials, the new paper blister package delivers more efficiency than traditional plastic blister products, which require three times more shipping cartons, leading to increased weight, more packaging material, fewer packages per truckload and more deliveries to ship the same amount of product.
“This would be a change for many brand owners, and we knew that having the option available to provide clear product visibility for retail display would be key, so we are able to design cut-outs into the package if needed,” said Lassiter. “Using a full paper blister also significantly increases billboard space for marketing messaging and creates unique opportunities for new package design. The new paper blister runs on existing Sonoco Alloyd sealing equipment, and we’re able to furnish all tooling, along with printed card materials, to create the entire package. Having a single-source partner is also helpful during critical new product launches and projects with tight deadlines.”
The EnviroSense PaperBlister will be on display at the upcoming WestPack Exhibition in Anaheim, Calif.,
Founded in 1899, Sonoco (NYSE: SON) is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of approximately