Home Blogs FPAC Expect Us in the Unexpected: Taking our Innovation Message to Parliament Hill

Expect Us in the Unexpected: Taking our Innovation Message to Parliament Hill

A console from a Ford Lincoln; an Indian sari; 3D printing. These were just some of the items made from wood fibre that we displayed at a recent reception on Parliament Hill.

It was all part of a very successful event that we hosted on September 23rd in partnership with FPInnovations and Sustainable Development Technology Canada (SDTC). The theme for the event was innovation and how you can "Expect us in the Unexpected". A reception with politicians on Parliament Hill is not new or novel. What was unique was the way we used a mix of displays and handout materials to re-enforce our message.

In the education world, it is understood that people learn in different ways; some are auditory learners, some are visual learners and some are tactile or tactile learners. Giving a speech is a good way to convey a message for those who learn by listening. Showing a picture or drawing a diagram is ideal for a visual learner. Allowing a student to perform the task, use the equipment and feel the subject matter is best for tactile learners. At our reception we appealed to all these forms of learning with speeches on forest industry innovation, brochures with glossy pictures of products such as pharmaceuticals, food products, and electronics that contain wood fibre, and real live demonstrations of many unexpected uses for wood.

The event was attended by Members of Parliament from all parties and all regions of the country. In particular, the Minister of Natural Resources, Greg Rickford, delivered a speech highlighting the federal government's support for the forest industry, as well as his own passion for the sector and its future potential.

A major factor that led to the success of the reception were various displays demonstrating the non-traditional uses and potential uses of wood fibre. Some of the displays included clothing, a replica of a tall wood building, Cellulose Nanocrystals (CNC) and Cellulose Filaments (CF), 3D printed objects, a car part from Ford motors and a drone used by the forest sector. We were pleased that many of the participants left the reception saying they were truly surprised and impressed by the future possibilities for one of Canada's oldest industries – the forest sector.

The brochure prepared for this reception titled "Expect us in the unexpected" can be downloaded at: fpac.ca/innovation

Here are just some of the photos from the event:

Source: President's Blog / The Forest Products Association of Canada (FPAC)

 
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