Pierre Lapointe has the white hair and serene attitude of a mature man. But after an hour spent at his office on Boulevard St Jean, Pointe Claire, it is obvious that appearances are deceiving; the CEO of FPInnovations’ is a young wolf. Keen, energetic, bright and most of all passionate, the overwhelming passion that punctuates his professional pathway has a name: Innovation. No wonder Lapointe has been at the helm of FPInnovations since 2008. He clearly feels like a fish in the sea.

 Once we set foot in his office, a baseball bat captures our attention. Lapointe reassures us right away: he has no intention of using it in the instance he doesn’t appreciate some of our questions! Rather, the bat is an example of an innovative wood product, as the Major League of Baseball now uses yellow birch bats, which are stronger than the usual ones made of maple and ash.