Smurfit Westrock is highlighting the growing importance of sustainable supply chain innovation as a driver of both business performance and environmental progress.
In a recent blog post, the company detailed how integrating data, technology, and collaboration across value chains can help producers meet their sustainability targets while enhancing operational efficiency.
The approach extends beyond packaging design to encompass all stages of logistics and production. Smurfit Westrock’s experts emphasize the role of environmental impact assessments, measurable goal setting, and the use of digital tools such as AI, blockchain, and IoT to improve traceability and reduce waste. These technologies enable continuous improvement and greater adaptability in supply chain management.
Examples include optimizing transportation through electric vehicles and route planning, redesigning packaging for circularity, and promoting reverse logistics — all of which contribute to reducing Scope 1, 2, and 3 emissions. Collaboration with major retailers and suppliers further amplifies the environmental benefits and drives innovation at scale.
According to the company, sustainable supply chain innovation delivers measurable business value: digitalization and automation lower costs, transparency strengthens compliance and trust, and renewable energy integration enhances resilience.
To support customers, Smurfit Westrock applies its proprietary SupplySmart platform, a digital tool that simulates and optimizes more than 100,000 supply chains worldwide. This enables companies to identify efficiencies, improve sustainability outcomes, and achieve measurable results in packaging logistics.
This strategy reflects how major packaging players are increasingly leveraging technological innovation to balance industrial performance with sustainability.
Smurfit Westrock is a global leader in sustainable paper and packaging solutions, combining the expertise of Smurfit Kappa and WestRock. The company operates in more than 40 countries, producing renewable, fiber-based packaging designed to advance circularity and reduce environmental impact.
