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What does it mean to be the VP of Innovation and Marketing at Cascades? As the VP of Innovation and Marketing at Cascades I have the privilege of working with

President and CEO of CelluForce Inc. Sebastien Corbeil met with Paper Advance during PaperWeek 2016 to discuss his company's growing pains and return from what he refers to as the "valley of death."

While adaptability was integral to the company's return to success, after a disappointing start for its newly constructed plant, the company ran out of money in 2013 and was forced to seek and secure a partner. In conjunction with NCC, who became a shareholder in the company, CelluForce applied to STDC for funding and revamped its strategy to focus on six major applications (oil and gas, pulp and paper, adhesives, cement, paints and coatings and resins). Within approximately three years, the company hopes to be self-funding, and expects to commercialize several new applications this year.

View the interview conducted by our journalist Mark Williamson at the conference:

 

For more information on PaperWeek Canada: www.paperweekcanada.ca

Derek Nighbor admitted ours wasn't the first interview he'd agreed to since accepting his post at the helm of the Forest Products Association of Canada (FPAC).

For Rod Albers, Manager of Bioproduct Development for West Fraser, the secular decline in printing and writing grades has pushed his company to take a strong look at what opportunities exist for its feedstock.

Domtar's Director of Research and Development Bruno Marcoccia discussed his company's new portfolio approach to product development during PaperWeek 2016, explaining that diversifying its product base allows for a certain degree of risk mitigation.

Gail Sherson is one of many successful Pulp and Paper Centre Alumni. Over the years, Gail continued to be a big supporter of the Centre, sitting on the Advisory Board of the Advanced Papermaking Initiative as well as representing FPInnovations on the Energy Reduction in Mechanical Pulping Steering Committee.

At PaperWeek Canada 2015, keynote Balázs Tolnai, General Manager of Technology for the industrial products division of Kruger gave the industry an update on the startup and application development of cellulose filaments (CF) produced by the $ 43.1 million 5 t/d pilot plant at Kruger's mill in Trois Rivières, QC.

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