In our June 2018 PIC article, we talked about internal business intelligence (BI) and the value of adding external business intelligence to glean information about competitors, customers, and the marketplace.
This month, let's take that one step further. Having data and information is certainly fundamental, but how it is utilized in analyses and decision-making makes it transformational to a business' success. And while decisions made based more on intuition and judgement do not necessarily lead to disaster, they do leave money on the table in the form of less-than-ideal pricing, lost sales, and other missed opportunities.
