Hans Schmid Relies on Mondi's Ad/Vantage Boost

Ad/Vantage Boost

With 100% long fresh fibres, Ad/Vantage Boost is designed for optimum resin impregnation and offers consistent absorption up to 150% of the paper weight. Source: Mondi

International News

Mondi, a global leader in sustainable packaging and paper, has forged a strategic partnership with Hans Schmid KG, one of Europe's premier independent impregnators. 

The collaboration centers on Mondi's Ad/Vantage Boost, a high-quality saturated kraft paper crucial for the furniture and flooring industry.

Ad/Vantage Boost, manufactured by Mondi, serves as a carrier for resin in the production of high-performance laminates. The paper's strength and absorbency make it ideal for high pressure laminate (HPL) and continuous pressure laminate (CPL) applications. Produced from 100% responsibly sourced unbleached fresh long fibers in Sweden and Austria, Ad/Vantage Boost is available with FSC® or PEFC certification.

Mondi's production facilities in Frantschach, Austria, and Dynäs, Sweden, ensure reliable supply and short lead times for European customers. This strategic positioning allows Mondi to offer excellent service and production backup when needed.

Björn Lüftner, Commercial Director of Hans Schmid KG, emphasized the trust and transparency in their collaboration with Mondi, stating, "For us, Mondi is not just a supplier but a long-term strategic partner for the decades ahead".

Alexander Baars, International Sales Manager for Ad/Vantage Boost at Mondi, highlighted the importance of high-end base saturating kraft papers in the European laminates market. He noted that the partnership with Hans Schmid, combined with Mondi's production capacity, enables reliable supply to both existing and new customers.

This collaboration is set to strengthen both companies' positions in the European laminate industry, with potential for expansion into global markets and innovative product development.

Hans Schmid KG has established itself as a premier independent impregnator, specializing in melamine and phenolic resin impregnated papers, as well as special impregnations for various substrates. The company operates independently of corporate groups, allowing for flexibility in decision-making and customer-centric innovation. With a strong market presence in the DACH region, Poland, and France, Hans Schmid also serves customers in Australia and North America, with a focus on global expansion and innovative product development.

Mondi is a global leader in packaging and paper solutions, employing 22,000 people across 100 production sites in over 30 countries. The company distinguishes itself through its commitment to sustainable solutions, organized around three business units: Corrugated Packaging, Flexible Packaging, and Uncoated Fine Paper.