Home News Industry News WestRock extends Connected packaging suite with A+Be partnership

WestRock extends Connected packaging suite with A+Be partnership

WestRock Company, a leading provider of differentiated paper and packaging solutions, has extended its Connected Packaging suite through a strategic partnership between its Multi-Packaging Solutions business and A+Be, a spin-off technology business of the Stevanato Group.

Without changing existing packaging or artwork, A+Be's technology allows consumers to interact with a brand by simply scanning an activated product using a mobile device.

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Source: Converting Today

 

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