How Magazine Publishers Are Cutting Print Costs to Improve Profits

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When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act.

“We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “

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Source: FolioMag

 

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