How Magazine Publishers Are Cutting Print Costs to Improve Profits

Industry News

When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act.

“We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “


Source: FolioMag


Legal Notice: Paper Advance is not responsible for the accuracy or availability of content on external websites.