The battle for your toilet paper is on

Photo by REUTERS/Andreas Gebert files

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Early in the pandemic, toilet paper shortages pushed weary Americans to the fringes. Out of necessity, millions tried rolls made from recycled paper or bamboo. And what they found surprised them.

These alternatives were actually soft, far from the sandpaper-ish versions they grudgingly used at their office or in a public restroom. That revelation is shaking up what had been a stable — even boring — category that racked up about US$10 billion at U.S. retailers last year.


Source: Financial Post


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