At the 2025 Deutsche Bank Global Consumer Conference, Procter & Gamble (P&G) unveiled a comprehensive plan to accelerate productivity and unlock growth opportunities—but one that includes significant workforce reductions.
The company announced it will cut up to 7,000 non-manufacturing jobs over the next two years, representing approximately 15% of its current non-manufacturing workforce.
The move is part of a broader effort to raise the bar on integrated superiority and drive margin expansion through enhanced productivity. P&G says the reductions will be implemented with respect and support for affected employees and in line with company values and local laws.
The job cuts are tied to three key focus areas: refining the company’s portfolio, restructuring supply chains, and redesigning its organizational model. Some brands and product categories may be phased out in select markets, potentially including divestitures. These portfolio decisions will also lead to changes in production strategy to improve cost-efficiency and responsiveness. The company also plans to streamline its structure, aiming to create smaller teams, broader roles, and increased agility through digitization and automation.
"This is not a new approach, rather an intentional acceleration of the current strategy," said Chief Financial Officer Andre Schulten, emphasizing the company’s goal to strengthen its competitive advantage and boost long-term value creation.
P&G is already seeing stable results: the company has delivered six consecutive years of 4% or higher organic sales growth, and eight consecutive years of 2% or more Core EPS growth. In the first three quarters of fiscal 2025, Core EPS grew 3%, while $13 billion was returned to shareholders through dividends and buybacks. In April, P&G raised its dividend for the 69th straight year.
Looking ahead, executives highlighted sizable growth opportunities in both developed and emerging markets, including a $5 billion potential in the U.S. by reaching under-served households, and a $10 to $15 billion opportunity in enterprise markets.
Despite the ambitious goals, P&G underscored that its top priority remains delivering balanced growth while continuing to serve consumers, employees, society, and shareholders.
Procter & Gamble (P&G) is a global leader in consumer goods, serving billions of people with a portfolio of trusted brands across beauty, grooming, health care, fabric and home care, and baby and family care. Headquartered in Cincinnati, Ohio, the company operates in over 70 countries.
