The Bottle Collective, the industry collaboration led by PulPac and PA Consulting, has added NBCo as its newest member.
The partnership aims to accelerate the scale-up of Dry Molded Fiber bottles for the beauty and personal care sector, one of the largest and most demanding segments in consumer packaging.
With NBCo joining, the Collective combines manufacturing capability with high-speed fibre-forming technology—a critical step toward bringing circular bottles to commercial production. The group already includes Diageo, Opella (formerly Sanofi), Haleon and Logoplaste, positioning the initiative as one of the most advanced industrial alliances in fibre packaging.
Bringing Manufacturing Scale to Fiber Innovation
NBCo’s involvement strengthens the Collective’s ability to move beyond prototyping and into industrial deployment. CEO and founder Alvin Lim said the partnership aligns with the company’s mission to scale regenerative fibre systems by combining PulPac’s technology with NBCo’s production expertise to expand the possibilities for fibre-based bottles and circular packaging.
PA Consulting highlighted the same dynamic. NBCo brings mass-manufacturing know-how to match Dry Molded Fiber’s rapid forming capabilities—bridging the gap between innovation, design and industrialization.
Tackling Beauty’s Packaging Waste Challenge
The collaboration targets a sector with a heavy packaging footprint. According to The Courage to Change Report, the beauty industry produces more than 120 billion packaging units each year. Much of that material ends up in landfill, and roughly 70% of the sector’s plastic waste is not recycled.
Dry Molded Fiber has emerged as a high-speed, low-energy alternative that uses minimal water and renewable fibre, offering brands a way to reduce plastic use without compromising performance or aesthetics. PulPac’s Chief Commercial Officer Sanna Fager noted that beauty packaging sets high demands for form, functionality and design—requirements the Collective aims to meet at scale.
Next Phase: Commercial Deployment
Since its launch, the Collective has developed award-winning prototype bottles and earned recognition at London Packaging Week and the Pentawards. Its next step focuses on moving fibre bottles into market-ready solutions through shared development across materials, design and manufacturing.
For beauty and personal care brands seeking lower-impact packaging without sacrificing shelf appeal, the partnership signals accelerating momentum for fibre-based bottle formats—and the shift from innovation to industrial rollout.
PulPac is the developer of Dry Molded Fiber, an industrial fiber-forming technology designed to produce rigid packaging at high speed with low water and energy use. The company works with global partners and licensees to scale fiber-based alternatives to single-use plastics.
Source: Pulpac
