Cascades has officially launched Cascades Fluff® Excellence, a new premium bathroom tissue designed to deliver softness, thickness, and strength.
Developed through collaboration across the company’s teams, the new product replaces Cascades Fluff® Ultra and is positioned as a high-end yet accessible solution. Every detail, from texture to packaging, was refined to provide a superior consumer experience while reinforcing Cascades’ commitment to innovation and well-being.
“This project perfectly illustrates our teams’ ability to create a product that is high-performance, distinctive, and aligned with market expectations,” said Jérôme Porlier, Executive Vice President, Tissue. “Cascades Fluff® Excellence is a tangible demonstration of our commitment to innovation, quality, and customer satisfaction.”
The launch is supported by a major marketing campaign led by the Cascades Fluff & Tuff® team and partner agencies. As part of the rollout, the entire Cascades Fluff & Tuff® range has been modernized with redesigned packaging aimed at improving shelf visibility, clarity, and communication of product attributes through visual pictograms.
Founded in 1964, Cascades employs approximately 9,600 people across 66 operating facilities in North America, including 17 recovery and recycling sites. The company continues to build on its decades-long expertise in recycling and innovation to provide sustainable, value-added hygiene and packaging products.
