Delivering products in perfect condition is critical, but for many brands, damaged goods remain a costly reality. In a recent release, Rand-Whitney examines the often-overlooked impacts of product damage and how strategic packaging choices can mitigate them.
The most visible cost is replacing damaged items—covering product value, packaging, and shipping. But indirect effects, including damage to brand reputation, rising customer service demands, inventory inefficiencies, and disruptions across B2B and B2C supply chains, are just as significant.
“Packaging is your product’s first line of defense,” the company notes. To help clients reduce risk, Rand-Whitney offers a three-step process: a packaging audit, custom design by experienced engineers, and rigorous real-world testing at its ISTA-certified lab.
From vibration simulations to drop tests, the company’s goal is to ensure packaging protects against the unexpected—preserving customer trust and long-term value.
As shipping distances and consumer expectations grow, Rand-Whitney underscores that effective packaging is more than a box—it’s a brand safeguard.
Rand‑Whitney is New England’s largest independent corrugated packaging manufacturer, founded in 1938 and headquartered in Worcester, Massachusetts.
