Metsä Board, a leading European producer of premium fresh fibre paperboards, has developed a groundbreaking lightweight micro-flute packaging solution for Finnish cosmetics brand HejBuddy.
This innovative packaging design marks a significant advancement in sustainable and efficient packaging for the cosmetics industry.
The new packaging, made from micro-flute corrugated board using Metsä Board's white kraftliner, offers several advantages over traditional rigid boxes:
- Weight Reduction: The packaging is 50% lighter than conventional rigid boxes made from recycled fibres, significantly reducing transportation costs and environmental impact.
- Space Efficiency: Unlike traditional rigid boxes imported from Asia as assembled units, Metsä Board's design can be easily folded flat, minimizing storage requirements and optimizing shipping space.
- Recyclability: The packaging can be easily unfolded and recycled after use, aligning with growing consumer demand for environmentally friendly products.
- Versatility: A customizable sleeve allows for seasonal branding changes, offering a cost-effective solution for brand owners to refresh their product appearance.
- Local Production: The micro-flute design enables local production in smaller batches, providing greater flexibility for brands and reducing long-distance shipping needs.
Niina Tuominen, founder of HejBuddy, emphasized the importance of aligning with partners who share their environmental values. "Nature is an important value for our company, and I'm a forest owner myself. It was important that our partner shared our values, and Metsä Board's sustainable approach made them the perfect fit," Tuominen stated.
Ilkka Harju, Packaging Services Director at Metsä Board, highlighted the company's goal of developing a superior alternative to rigid boxes. "The new micro-flute paperboard packaging offers a flexible alternative for our customers. It's durable and lightweight, perfect for brands seeking both style and practicality," Harju explained.
This development aligns with Metsä Board's commitment to sustainability, as the company aims to achieve completely fossil-free mills and raw materials by the end of 2030. The use of pure fresh fibres from traceable northern forests further underscores the company's dedication to environmental responsibility.
As the cosmetics industry continues to seek more sustainable packaging solutions, Metsä Board's innovative design for HejBuddy sets a new standard for lightweight, versatile, and eco-friendly packaging. This development not only benefits individual brands but also contributes to the broader goal of reducing the environmental footprint of the packaging industry.