Smurfit Westrock has unveiled the EasySplit Bag-in-Box®, a packaging innovation designed to help businesses comply with the upcoming EU Packaging and Packaging Waste Regulation (PPWR).
This regulation will require packaging to achieve at least 80% recyclability, prompting industry players to adapt.
The EasySplit Bag-in-Box® simplifies the separation of the bag and box components, a key step in meeting recyclability targets. When properly separated, the cardboard box and plastic bag can be recycled through their respective streams, boosting the recyclability rate to over 90%. Without separation, the package’s recyclability drops significantly, often evaluated under cardboard standards, where plastic elements may hinder the process.
Massimiliano Bianchi, CEO of Smurfit Westrock Bag-in-Box, emphasized the importance of early adaptation to these regulations, noting, “Smurfit Westrock is leading the charge in preparing the packaging industry for future regulations by launching our EasySplit Bag-in-Box® design.”
The company also highlighted its commitment to educating consumers on recycling best practices and promoting sustainability across the packaging sector. With this innovation, Smurfit Westrock aims to set a benchmark for eco-friendly packaging solutions.
Smurfit Westrock is a global leader in paper-based packaging solutions, formed from the merger of Smurfit Kappa and WestRock. The company employs approximately 100,000 people across 40 countries and is known for its commitment to sustainability and circular economy practices. Smurfit Westrock produces various types of packaging, including corrugated boxes, and plays a significant role in recycling and reintroducing used materials into the production cycle to minimize environmental impact.
