Smurfit Westrock has introduced an innovative 100% paper-based pallet wrap, poised to revolutionize supply chain sustainability.
This eco-friendly alternative to traditional polyethylene stretch wrap aims to significantly reduce carbon emissions in the transportation and logistics sector.
The new product, made from Nertop® Stretch Kraft paper, offers a fully recyclable solution with high energy absorption and strong performance in humid conditions. It's the latest addition to Smurfit Westrock's Better Planet Packaging Portfolio, which focuses on minimizing the environmental impact of packaging materials.
Encirc, a major glass supplier producing over three billion containers annually, has become the first UK company to adopt this sustainable wrap. Peter Ball, Head of Planning at Encirc, emphasized the importance of sustainability in their operations, stating, "85% of our beverage customers say that our sustainability credentials made them choose Encirc."
Jemma Jones, National Account Manager at Smurfit Westrock, highlighted the significant potential for emissions reduction, noting that a complete switch to paper wrap could lead to a substantial decrease in Encirc's carbon footprint.
As the global stretch wrap market, valued at $4.27 billion in 2023, continues to grow, Smurfit Westrock's paper-based alternative offers a timely solution for companies looking to enhance their sustainability efforts. Manufactured at Smurfit Westrock's Nervión paper mill in Spain, this innovative product represents a major step forward in creating more environmentally responsible supply chains.
Smurfit Westrock is a global leader in paper-based packaging solutions, formed from the merger of Smurfit Kappa and WestRock. The company employs approximately 100,000 people across 40 countries and is known for its commitment to sustainability and circular economy practices. Smurfit Westrock produces various types of packaging, including corrugated boxes, and plays a significant role in recycling and reintroducing used materials into the production cycle to minimize environmental impact.
