Wisconsin Rapids Mill to Get New Life as Investment Group Purchases Idle Facility

The Wisconsin Rapids Mill site

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The Wisconsin Rapids Mill, shuttered in 2020 due to declining demand for coated printing paper, is set for a new chapter.

Investment group PCR Rapids 1, LLC (PCR) has reached an agreement with Billerud Americas Corporation (Billerud) to purchase the mill and its associated assets.

PCR, a consortium specializing in revitalizing idle industrial sites, plans to breathe new life into the massive property. The Wisconsin Rapids Mill encompasses a sprawling 1,400 acres, featuring one million square feet of building space and over a mile of frontage along the Wisconsin River. The site includes a paper and pulp mill, various support buildings, parking areas, undeveloped land, and both residential and commercial zoned areas.

"We will launch a global marketing campaign to find potential buyers interested in acquiring the entire mill site or specific pieces," said a spokesperson for PCR. The group intends to market the mill's valuable paper machines and other operational equipment while simultaneously seeking potential users to take over operations.

To dispose of surplus inventory and equipment, PCR will hold a three-day public auction from April 23rd to 25th. This auction will encompass the mill's spare parts inventory, maintenance equipment, and rolling stock.

Billerud's decision to idle the Wisconsin Rapids Mill stemmed from a significant drop in demand for coated printing paper. While PCR will assume ownership of the land, Billerud will retain and continue operating the mill's hydroelectric generation facilities and paper converting plant. This will ensure the preservation of over 130 jobs and provide continued indirect support for the surrounding community.