Ence has begun the customer approval process for its first fluff pulp production line at the Navia biofactory in Asturias, Spain
The new line represents a key step in the company’s strategy to expand into higher value-added cellulose products and reduce reliance on long-fibre imports.
The €35 million investment will allow Ence to produce up to 125,000 tonnes of fluff pulp annually. The grade is designed for the European absorbent hygiene market and is intended to replace imported long-fibre fluff from the United States, offering a lower-carbon and regionally produced alternative.
According to Ence, the project underscores the company’s commitment to expanding its portfolio of sustainable speciality cellulose products. The Navia line forms part of a broader strategy to supply materials that deliver both competitive performance and reduced environmental impact.
During the first nine months of 2025, speciality cellulose accounted for nearly 30% of this business unit’s sales. The company expects this share to continue rising as demand for higher-margin products strengthens in international markets.
Ence forecasts that speciality cellulose—including fluff pulp—will represent over 62% of total sales by 2028. The company sees this transition as central to its long-term growth strategy and to consolidating its position as a European producer of competitive long-fibre substitutes.
Ence Energía y Celulosa is a Spanish industrial group specializing in the production of cellulose pulp and renewable energy from agroforestry biomass. Through its subsidiary Magnon, Ence operates biomass power plants across Spain, transforming agricultural and forestry residues into sustainable energy.
Source: Ence
