Metsä Group's Regenerative Forestry Model Sees Widespread Adoption

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Regenerative forestry is progressing rapidly – the Metsä Group Plus management model used in around half of all wood trades in February–April

Finnish forest owners have enthusiastically welcomed the measures implementing Metsä Group’s regenerative forestry principles. Of wood trades completed during Metsä Group’s campaign in February–April 2024, approximately 40 per cent were agreed in accordance with the Metsä Group Plus management model. In terms of cubic volume of wood trades, the share was over 50 per cent during the campaign. Metsä Group’s parent company Metsäliitto Cooperative is owned by more than 90,000 Finnish forest-owners, who own around half of Finland’s private forests. The measures we carry out jointly with forest-owners significantly improve the natural state of forests.

The Metsä Group Plus forest management model pays increasingly close attention to forest biodiversity and forest nature in the implementation of forest work. The model includes measures that improve the state of forest nature and are more comprehensive than current established practices and certificate requirements. Under the model, more retention trees are left and more high biodiversity stumps are made per hectare of forest during felling. In valuable habitats and littoral forests, the model represents the highest level of requirements currently in use. The Metsä Group Plus model also enables the increased burning of retention trees to safeguard the living conditions of species that inhabit burned environments.

“The biodiversity of Finnish forests must be improved to ensure we cope in the changing future climate. The Metsä Group Plus management model combines practical measures to achieve these goals. We’re very happy that the model has been welcomed so positively. Compared to estate- or owner-specific agreements, the per-trade model lowers the threshold for committing to effectively improving the state of nature. It generates a greater overall impact across Finland,” says Juha Jumppanen, EVP, Metsä Forest.

Metsä Group pays an additional trade-specific bonus per hectare for regeneration felling carried out according to the Metsä Group Plus model. The additional bonus compensates the owner-members for measures that take biodiversity into account beyond current practices. During the campaign of the early part of this year, an additional bonus was also paid for thinning.

“We recommend the wide-scale adoption of Metsä Group Plus model. It’s already a significant approach across Finland, and I believe the model will continue to gain in popularity,” Jumppanen says.

Metsä Group is implementing its regenerative forestry principles by saving rare deciduous trees in harvesting, carrying out management measures in herb-rich forests, making high biodiversity stumps and protective thickets, regenerating forests through mixed cultivation, ensuring the use of appropriate forestry methods in peatland forests, and using more environmentally friendly chemicals in harvesting.

The measurement of impacts is an important element of the regenerative forestry principles, and new practices are being developed for it. Metsä Group is also continuing to develop new measures implementing regenerative forestry.

Further information about regenerative forestry:

Metsä Group

Metsä Group has its roots in the Finnish forests: our parent company Metsäliitto Cooperative is owned by over 90,000 forest owners. We use wood to make recyclable products for the day-to-day lives of millions of people globally. We focus on wood supply and forest services, wood products, pulp, paperboards, and tissue and greaseproof papers. We are committed to the principles of regenerative forestry to measurably strengthen the state of forest nature. We promote a culture of diversity, equality and inclusion. In 2023 our sales totaled EUR 6.1 billion, and we have around 9,500 employees.