Stora Enso has announced a sweeping organisational overhaul aimed at sharpening its focus on renewable packaging and driving operational efficiency.
The new structure, set to take effect on July 1, 2025, will see the company reorganise into seven profit-and-loss (P&L) responsible business areas, with renewable packaging at the core of its strategy.
The revamped organisation will feature four packaging-focused business areas—Food Service and Liquid Board, Cartonboard, Containerboard, and Packaging Solutions—together representing about 60% of 2024 revenue. The remaining 40% will come from Biomaterials, Wood Products, and Forest, which will continue to support packaging operations through raw material supply.
The restructuring removes a management layer, decentralises decision-making, and aims to boost customer focus and operational efficiency. Leadership changes include Markku Luoto and Andreas Birmoser joining the Group Leadership Team as Executive Vice Presidents for Food Service and Liquid Board, and Cartonboard, respectively. Other business area heads remain unchanged.
CEO Hans Sohlström said the changes are designed to “maximise customer and business focus, operational efficiency and synergies.” The new structure is subject to negotiations and legal procedures, with no changes to external reporting. Stora Enso, which employs 19,000 people and reported EUR 9 billion in 2024 sales, aims to reinforce its leadership in renewable packaging and sustainable materials.
About Stora Enso
Stora Enso is a leading global provider of renewable products in packaging, biomaterials, and wooden construction. Headquartered in Helsinki, Finland, and Stockholm, Sweden, the company develops sustainable solutions based on wood and biomass for a wide range of industries worldwide. With around 20,000 employees and a strong commitment to innovation, Stora Enso is one of the largest private forest owners and a pioneer in the bioeconomy, helping customers reduce environmental impact through renewable materials.
